Uncovering the Challenges and Triumphs of Heliose: A Journey to Accelerate Solar Adoption in the US

In episode 008 of the Kiln.RoadTrip, created and produced by The Swell Pod, hosts Spencer McKeown and Josh Taylor interview Jason Owen, CEO of Heliose, during their Kiln Road Trip. They discuss Heliose's ambitious goal to cut solar costs by 50% and speed up installation to within 72 hours post-sale. Owen highlights the issues of high sales commissions and dealer fees that inflate solar prices and outlines Heliose's strategy to overcome industry challenges, such as high interest rates and lack of regulation.

About Jason Owen:

Award-winning marketing executive, strategic leader, and data-driven growth expert, architecting strategies for $1B+ market cap companies and start-ups alike. Previously was the COO of Home Insurance.com, Business Unit CMO for Red Ventures, and GM of Credit.com before co-founding a fintech. Invested over $1B in performance media over the course of my career.  Currently building Heliose to transform the way that residential solar is adopted in the US, helping to get the price down by 50% in the next 24 months.

 

Follow Jason:

Linkedin: https://www.linkedin.com/in/jasonrowen/

Instagram: @jasonrowen

 

 

About Heliose:

Heliose is accelerating America’s solar future. Aggregating consumers, lenders, and installers into the first real-time solar marketplace.

heliose.io

 

Bullets:

• Interview with Jason Owen, CEO of Heliose
• Mission of Heliose to reduce the price of solar in the US
• Challenges in the residential solar industry
• Efforts to streamline the process for consumers to purchase solar
• Impact of high interest rates on solar
• Lack of regulation in the industry
• Technical challenges of implementing Heliose's solution
• Size of the Heliose team

Timestamps:

The Kiln Road Trip (00:00:02) Introduction to the podcast episode and the purpose of the Kiln Road Trip, covering the journey and the challenge of interviewing 100 individuals across five states.

 

Interview with Jason Owen (00:00:53) Introduction to Jason Owen, CEO of Heliose, and his work in accelerating America's solar future.

 

Founding Heliose (00:01:31) Jason Owen's journey from co-founding Heliose to addressing the challenges in the residential solar ecosystem and the mission to reduce solar prices in the United States.

Identifying the Problems in Residential Solar (00:02:49) Discussion on the core problems affecting the price of solar in the United States, including sales commissions and financing fees.

 

Heliose's Role in the Solar Ecosystem (00:04:01) Explanation of Heliose's role in streamlining the process for consumers to purchase solar and driving down prices through competition and transparency.

Consumer Preferences and Digital-First Strategy (00:05:06) Addressing consumer preferences in purchasing solar and the digital-first strategy adopted by Heliose's.

Challenges Faced by Heliose's (00:07:19) Discussion on the challenges faced by Heliose's, including high-interest rates, industry regulation, and technical complexities.

Team and Expertise at Heliose (00:09:31) Insight into the size and expertise of the Helios team, emphasizing the talent and expertise of the members.

Transparency in the Solar Industry (00:10:11) The importance of transparency in the solar industry and the innovative approach adopted by Heliose.

Sponsorship and Partnerships (00:13:18) Acknowledgment of the partners and sponsors of the Kiln Road Trip, including Kiln, Motor Camper Vans, and Taurus.

Growth Potential of Solar Industry (00:17:10) Discussion on the growth potential of the solar industry and the possibility of a significant increase in solar installations in the United States.

The Growth Potential (00:18:42) Discussion on consumer behavior and potential growth in the solar industry.

Building Trust and Values (00:19:20) The importance of trust and core values in business, with a focus on consumer trust.

Improving Consumer Experience (00:20:21) Comparing consumer experiences in different industries and the need for improvement in the solar industry.

The Impact of Community (00:21:03) The positive impact of being part of a community on mental health and entrepreneurship.

Advice for Entrepreneurs (00:23:11) The significance of community and the challenges in starting a new business.

Stewardship and Responsibility (00:24:38) The responsibility of entrepreneurs to use capital wisely and focus on building rather than publicity.

 

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