Creating Magic: Scott Porter's Unconventional Path to Brand Experience Innovation

In Episode 024 of the #kilnroadtrip, created and produced by The Swell Pod, hosts Spencer McKeown and Josh Taylor interview Scott Porter, the CEO of San Diablo Churros and Vitamin T, shares his entrepreneurial journey from nursing home administration to the gourmet churro industry. He discusses his passion for Mexican culture and creating memorable brand experiences. Drawing from his diverse background, including a missionary stint in Mexico and a role in a membership airline, Scott emphasizes the importance of human connection in business. He also introduces his at-home churro kit, a pandemic innovation. 

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sandiablochurros.com
http://www.forevervitamint.com/

San Diablo Artisan Churros: Global churro authority and America's first gourmet fresh filled churros at company events, weddings, parties and wherever the churro craving hits. At-home churro kits and take & bake churros for on-demand churro fixes.

Vitamin T: Essentials for Brand Transformation. Brand Experience expert insights, consulting, and once-in-a-lifetime executive taco tour mastermind retreats

Location: Kiln. Lehi

The Kiln Road Trip: Uncovering Deep Truths with 100 Pleasantly Rebellious Humans. 10 days. 5 States. 3,580 Miles.100 Interviews! Daily episodes starting on March 5, Monday to Friday, for the next 100 days, followed by a short documentary and a book about the journey.

Thank you to the partners and sponsors who helped make the Kiln.Roadtrip possible: Kiln, Moterra, Torus

And thank you to the crew who helped us document and share the journey: Denisse Leon, Ty Cottle, Nathan Clark, Findlay McKeown

Bullets:

• Interview with Scott Porter, founder and CEO of San Diablo Churros and Vitamin T
• Scott's passion for creating unique brand experiences
• Scott's journey from nursing home administration to the churro business
• Scott's background and experience as a missionary in northeastern Mexico
• Scott's eclectic career path, including founding an all-you-can-fly membership airline
• Inspiration behind Scott's taco tours and first visit to Mexico
• Principles of creating magical experiences for people
• Application of these principles to differentiate his churros in the market
• Scott's at-home churro making kit as a COVID innovation
• Importance of caring as a leader and creating exceptional experiences for customers

Timestamps:

The Kiln Road Trip (00:00:03) Introduction to the podcast's road trip concept and purpose.

Scott Porter and San Diablo Churros (00:00:54) Introduction to Scott Porter, his role as the CEO of San Diablo Churros, and the unique offerings of the company.

Scott's Passion for Mexican Food (00:01:40) Scott's obsession with Mexican food, his churro business, and his brand experience consulting.

Creating Humanized Brand Experiences (00:03:35) Discussion about infusing brand experience consulting with the taco experience in Mexico City and implementing it in various businesses.

Divine Intervention and Career Evolution (00:04:13) Scott's missionary experience in Mexico, career evolution, and the influence of humanized brand experiences.

The Impetus for Taco Tours (00:07:21) The evolution of the idea for taco tours and the desire to share the magic of Mexico City with others.

Creating Magical Experiences (00:11:46) The importance of treating each other as humans and creating magical experiences in different industries.

Innovations and Pandemic Response (00:15:14) Innovations in the churro business, including at-home churro making kits, and the response to the pandemic.

Entrepreneurial Passion and Impact (00:18:38) The origins of Scott's entrepreneurial passion and the desire to create lasting positive impacts through business ventures.

Elevating Brand Experiences (00:20:05) The importance of caring enough to retool and reimagine business experiences to create lasting impacts.

Trader Joe's Human Interaction (00:21:36) Discussion about the unique human interactions at Trader Joe's and its impact on customer loyalty.

Starting Something New (00:25:48) Encouragement and advice for those wanting to create something new and unique.

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