In Episode 041 of the #kilnroadtrip, created and produced by The Swell Pod, hosts Spencer McKeown and Josh Taylor interview Michelle McCullough, CEO of Dream Board Media, during their Kiln Road Trip. Michelle shares her story of becoming an accidental entrepreneur and happiness coach, emphasizing the importance of happiness and resilience in the workplace. She discusses creating engaging experiences for companies to boost employee engagement and productivity, drawing from her diverse client base. Reflecting on her upbringing and passion for time management, Michelle also highlights the measurable impact of her work on organizational success.
Check out today’s episode and every other installment of the Kiln.Roadtrip by listening, watching, and subscribing to the podcast here - https://linktr.ee/theswellpod
Dreamboard Media: We work with organizations to create high performance environments where employees feel happy and valued.
Location: Kiln. Provo
The Kiln Road Trip: Uncovering Deep Truths with 100 Pleasantly Rebellious Humans. 10 days. 5 States. 3,580 Miles.100 Interviews! Daily episodes starting on March 5, Monday to Friday, for the next 100 days, followed by a short documentary and a book about the journey.
Thank you to the partners and sponsors who made the kiln.roadtrip possible: KILN, MOTERRA, TORUS
And thank you to the crew who helped us document and share the journey: DENISSE LEON, TY COTTLE, NATHAN CLARK, FINDLAY MCKEOWN
Bullets:
- The Kiln Road Trip: 10-day journey, 3580 miles, 5 states, 100 interviews
- Michelle McCullough: CEO of Dream Board Media, accidental entrepreneurship, happiness coach
- Importance of happiness in organizations, employee engagement, resilience
- Client industries: tech, direct sales, banks
- Creating experiences for organizations to ignite excitement and purpose
- Upbringing and early experiences shaping entrepreneurial journey
- Passion for time management, productivity, emotional stability, resilience
- Measuring impact of work: productivity improvements after happiness and resilience presentation
- Working out of Kiln: luxury, positive brand impression, flexibility, proximity
- Michelle's commitment and dedication to Kiln for 5 years
Timestamps:
The start of the Kiln road trip (00:00:03) The hosts introduce the Kiln road trip and its purpose to interview 100 individuals to uncover truths about creating something new.
Introduction to Michelle McCullough (00:00:54) Michelle McCullough's background and her work in helping organizations create experiences for deeper employee engagement and less turnover.
Michelle's accidental entrepreneurship (00:02:18) Michelle discusses her accidental journey from marketing to happiness coaching and how it led to greater success for businesses.
Working with different companies and industries (00:03:27) Michelle shares her experience working with a variety of companies, from tech to direct sales, and the joy of having diverse conversations about business growth.
Creating experiences within events (00:04:22) Michelle explains how she creates experiences within events to engage and excite participants, leading to increased interest and excitement.
Michelle's upbringing and early career (00:05:35) Michelle shares her upbringing with a single, optimistic mother and her journey from debate team to education in marketing.
Transition from marketing to happiness (00:09:19) Michelle discusses the transition from marketing to happiness coaching and the importance of happiness as the first success principle.
Measuring success in organizations (00:11:30) Michelle explains how organizations measure success in terms of engagement, productivity, turnover, and employee longevity.
Customizing experiences for organizations (00:14:28) Michelle discusses the customization of experiences for organizations, offering a variety of options and creating new ideas based on specific needs.
Challenges in rebuilding resilience reserves (00:15:26) Michelle talks about the challenges of rebuilding resilience reserves in a world where people's reserves are depleted, requiring more groundwork to build emotional stability.
Working out of Kiln (00:17:28) Michelle explains her choice to work out of Kiln, highlighting its benefits for her brand and the proximity to her employees.
Conclusion and company name (00:19:26) The hosts wrap up the conversation with Michelle and mention her company, Dream Board Media, as the overarching arm for her work.
Working from Home and Returning to the Office (00:19:32) Discussion about the struggle of transitioning back to the office, the benefits of collaboration, and the gradual return approach.
Reimagining Physical and Digital Spaces (00:25:12) Conversation about the need to reimagine physical and digital spaces for people returning to work, and the potential to accelerate the transition through new experiences.
Creating a Movement (00:26:09) Discussion on the importance of belonging and excitement into action in creating a successful movement.
Tags:
#SwellPod, #KilnRoadTrip, #Kiln, #MotorraCamperVans, #podcast, #interview, #innovation, #resilience, #communitybuilding, #passion, #purpose, #community, #diversity, #collaboration, #thoughtleadership, #100interviews, #entrepreneur, #CEO, #leadership
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