How Will the Nordica Connect Tour 2024 Empower Women in the Ski Industry?

In this episode of the Kiln.RoadTrip, created and produced by The Swell Pod, hosts Spencer McKeown and Josh Taylor interview Kevin Deneen of Moterra Camper Vans and Carly Driscoll from Wasatch Back Media about the Nordica Connect Tour 2024. They discuss the tour's mission to empower women in the ski industry and the collaboration with Moterra Camper Vans. The tour will take a team of women across various US locations to promote community and raise funds for She Jumps. The guests highlight the importance of partnerships, branding, and shared goals in this initiative.

https://www.nordica.com/usa/en/connect-tour

gomoterra.com

wasatchbackmedia.com

Or reach out to Wasatch Back Media - info@wasatchbackmedia.com

Follow Kevin and Carly on Linkedin

• https://www.linkedin.com/in/carlydriscoll/
• https://www.linkedin.com/in/kevin-deneen/

Follow Wasatch Back Media and Moterra on Instagram

• @wasatchbackmedia
• @moterra

Bullets:

• Mission to build a community for women in the ski industry
• Logistics of the tour
• Goals of raising funds for the nonprofit organization She Jumps
• Creating a welcoming space for women in the ski community
• Importance of energy, openness, innovation, and collaboration in partnerships

Interview with Kevin Deneen and Carley Driscoll (00:01:08) Discussion about the Nordica Connect Tour 2024 and collaboration with Kiln Motor Camper Vans.

Meeting Kevin and Carley (00:01:49) The hosts welcome Kevin and Carley and discuss their presence at the Kiln Road Trip.

The Meeting in the Kitchen (00:02:49) Kevin and Carley recount the organic meeting in the kitchen at Kiln that led to their collaboration.

Nordica Connect Tour 2024 (00:05:19) Carley explains the purpose and goals of the Nordica Connect Tour 2024.

Partnership and Mission (00:07:57) Discussion about the partnership between Motor Camper Vans and Nordica, and their shared mission.

Success and Goals (00:10:47) Carley and Kevin discuss the success criteria and goals for the Nordica Connect Tour 2024.

Motera's Mission (00:12:23) Kevin explains Motera's mission and its alignment with the tour's objectives.

 

Experiential Marketing (00:15:18) Carley explains the experiential marketing approach and its potential impact on the business.

Tour Preparation (00:17:48) Discussion about the preparation and journey plan for the Nordica Connect Tour 2024.

Nordica Connect Tour 2024 (00:19:02) Detailed itinerary of the Nordica Connect Tour 2024, covering multiple locations and events.

Debates on Accommodation (00:20:32) Discussion about whether to stay in hotels or in the camper van during the tour.

Partnership Creation (00:22:00) Exploration of the process and elements required to establish a new partnership.

Innovation and Collaboration (00:25:36) Discussion on the importance of energy, openness, innovation, and collaboration in creating partnerships.

Brand Marketing and Shared Mission (00:27:19) Emphasis on the importance of solid branding, communication, and shared mission in partnerships.

Conclusion and Future Plans (00:27:28) Expressing gratitude, discussing follow-up plans, and inviting future collaborations.

 

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