How Can the Ski Industry Become More Inclusive?

In episode 004 of the Kiln.RoadTrip, created and produced by The Swell Pod, hosts Spencer McKeown and Josh Taylor interview Carly Driscoll of Wasatch Back Media. Carly shares her journey from competitive water skier to digital marketing entrepreneur in Salt Lake City, focusing on skiing inclusivity. She discusses overcoming gender biases and her efforts to welcome women, BIPOC, and LGBTQ+ communities into skiing.

About Carly Driscoll:

A woman entrepreneur who has been focused on digital marketing for 10 years launched Wasatch Back Media in the midst of the pandemic in 2020. We are here to bring your brand to life through digital marketing strategy and execution. Now about to reach the end of our third successful year in business, we recently launched a sister company Wasatch Back Events that will focus on experiential marketing for corporate clients that also have a digital component.

About Wasatch Back Media:

Wasatch Back Media is a digital marketing consultancy based in Park City, Utah powered by Carly Driscoll—an industry veteran and leader.

We keep our clients up-to-speed and current in an ever-changing, sometimes turbulent digital landscape. Our primary area of expertise is digital strategy and execution. We bring your business to life through sophisticated, intentional, digital marketing strategy.

wasatchbackmedia.com

Contact Wasatch Back Media: info@wasatchbackmedia.com

Follow Carly Driscoll and Wasatch Back Media at: 

• Linkedin
• Instagram @wasatchbackmedia

Bullets:

• Interview with Carly Driscoll, owner of Wasatch Back Media
• Carly's background and career in digital marketing
• Efforts to promote inclusivity in the ski industry
• Challenges faced as a woman-owned entrepreneur in the digital space
• Passion project focusing on inclusivity in the ski industry
• Support from the hosts for Carly's mission
• Sponsor messages from Kiln, Motor Camper Vans, and Taurus
• Insights into Carly's journey as an entrepreneur
• Dedication to promoting inclusivity in the ski industry

TimeStamps:

Carly's Background (00:00:02) Carly's background and the challenge of the Kiln Road Trip.

Introduction to Carly Driscoll (00:00:58) Introduction to Carly Driscoll, owner of Wasatch Back Media.

Carly's Life Journey (00:01:31) Carly's life journey from a Midwestern girl to her professional water skiing career and transition to digital marketing.

Starting Wasatch Back Media (00:04:11) Carly's decision to start her own marketing firm and the challenges she faced as a woman entrepreneur.

Promoting Inclusivity in Skiing (00:11:18) Carly's efforts to promote inclusivity in the ski industry, including breaking down barriers for women and minority groups.

Importance of Representation in Skiing (00:18:59) The importance of representation in the skiing community and the need for inclusivity.

Challenges in Promoting Inclusivity (00:20:01) Challenges faced in promoting inclusivity in skiing, including the need to bridge gaps and address negative attitudes.

Conclusion (00:21:23) Carly's mission in the ski industry and the complexity of the inclusivity effort.

Carly's Business Offer (00:21:46) Carly discusses offering discounted services to women and LGBTQ+ owned businesses.

The Road Trip (00:22:40) Carly talks about the upcoming road trip and her excitement for it.

Partnership with Motor A Camper Vans (00:23:06) Carly explains the partnership with Motor A Camper Vans and the process of pitching the idea.

The Road Trip's Mission (00:24:13) Carly details the mission of the road trip, including raising money for the women's non-profit, SheJumps.

Tour Stops and Events (00:26:00) Carly discusses the planned stops at various resorts and the events for women.

Registration and Event Details (00:27:02) Carly explains the registration process and details of the paid events.

Challenges and Success (00:27:58) Carly reflects on the challenges and successes of the three-year journey to bring the initiative to life.

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