EP:16 | Ryan Smith | Defining Sucess and Backing into Crazy Goals

In today’s episode, we chat with Ryan Smith, Executive Chairman and Co-founder of Qualtrics, an experience management company and owner of two professional sports teams: the Utah Jazz in the NBA and Real Salt Lake in MLS. We dive into his thoughts about defining what sucess looks like, how he sets crazy goals and backs into them, and his vision for reimagining the experience for an NBA team, it's fans and the community.